デジタルマーケティングの進化に合わせてD2Cブランドをどのように進化させるべきか

This post is exclusively published on seobytech.com

によって表明された意見 起業家 寄稿者は彼ら自身です。

消費者 eコマース 業界は20年を費やして、人々がインターネット上で何をしているのかを追跡および分析する、巨大で複雑なツールとシステムのセットを構築してきました。 これについては人によって意見が異なり、過去5年間、これが良い習慣であるかどうかについての議論につながっています。 デジタルのバックボーン上に構築されています サードパーティのデータと賃貸関係の助けを借りて。

このプロセスは、Webサイトの閲覧者がWebサイトにアクセスし、ピクセルをロードして、広告パートナーがWebサイトで何をしているかを追跡できるようにし(ほとんどの場合、何も購入しない)、何も購入していないオーディエンスを再ターゲットして、ユーザーに戻ってくるように促します。あなたのサイトで。 この方法は、以前はうまく機能していました—世界中のビッグテックプラットフォームと規制の波のいくつかがそれを変更するために一方的な決定を下すまで。

D2Cブランドの所有者は、ブランドの不安定な状況に気付かずに、サードパーティのデータに依存している可能性があります。 今こそ、D2Cブランドを別の方法で成長させ、より強力な関係を構築する方法を考えるときです。

Facebook広告のみに依存しないでください

他のプラットフォームのテストを開始して、何が機能するかを確認します。 これによりブランドが多様化し、特に第4四半期のような繁忙期にはヒットしません。 最近の変更では適切なタイミングで顧客をターゲットにできない可能性があるため、ブランドの広告をよりオーガニックにする必要があるかどうかをテストします。 オーディエンスで何が機能するかをテストし続け、それをスケールアップします。 うまくいくと思われるオーガニックコンテンツを増幅します。 有機的なコンテンツは、回答された質問、ユーザーが作成したコンテンツ、または引用でさえあり得ます。 それがあなたの聴衆にうまくいくなら、それをスケールアップすることを検討するのは良い考えかもしれません。

継続的にブランドを構築する

Facebook広告は、インスタントデータと満足感で有料メディアが簡単だと誰もが思うようになりました。 ブランドオーナーは、便利で最も必要なときに現れるブランドだけでなく、人々が買い物にワクワクするブランドを構築するためのステップを当然のことと考えていました。 変化が来るので、ブランドを構築するために顧客と個人的になることは理にかなっています。 これは、ストーリーのないブランドよりもはるかに優れたブランドの周りにコミュニティを構築するのに役立ちます。

関連している: デジタルマーケティングについて知っておくべき7つのこと

広告について別の考え方をする

広告については別の考え方をしてください。 2020年に効果を上げたものを宣伝するだけでなく、ブランドのストーリーを構築する方法についてもっと考えてみてください。これは過去数か月で気付いた変化であり、今後数か月でさらに深まると思います。

代替チャネルに焦点を当てる

有料キャンペーンを通じてユーザーをターゲットにするのではなく、メールアドレスと電話番号の収集に重点を置きます。 これは、前のポイントでのブランドとネクタイの構築に大いに役立ちます。 詳細を収集したら、ブランドの周りのコミュニティにブランドで何が起こっているかを知らせ続けます。 これは、彼らがより多くの関係を築くのに役立ちます。

関連している: 中小企業のための6つの重要なデジタルマーケティングトレンド

ウェブサイトを改善する

あなたのウェブサイトの速度とパフォーマンスを改善することに焦点を合わせてください。 これは以前よりもさらに重要になりました。 多くのブランド所有者はそれを当然のことと思っていますが、顧客は遅いウェブサイトの経験を楽しんでいません。 ウェブサイトをスピードアップし、コンバージョン率が即座に向上することを確認するために、毎月の演習を行っています。 また、常にWebサイトでA / Bテストを実行して、オーディエンスに最適なものを確認してください。

より良い差別化

これまで以上に製品を差別化します。 デジタル広告が進化するにつれ、ブランドとその提供は以前よりもさらに重要な役割を果たします。 最も近い競合他社が提供するものから大幅に改善する方法を考えてください。

データは石油ではありません

ピクセルに過去数年のデータがあるからといって、そのデータを分析して潜在的な顧客とその購入パターンをよりよく理解しない限り、金に座っているという意味ではありません。 それだけでなく、メールIDと電話番号を収集するだけでは、ブランドの成長には役立ちません。 定期的に分析し、セグメント化し、顧客に連絡します。

関連している: 2021年のあなたのビジネスのための5つのデジタルマーケティングの傾向



This post is exclusively published on seobytech.com

Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

This post is exclusively published on seobytech.com

Buyer’s guides are the fastest way to influence buying decisions and make online sales. With more than 52% of buyers shifting their spending online since the pandemic, you need an asset that can answer shoppers’ questions around the clock. 

These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team that creates new business opportunities for you. 

Major retailers like REI and Best Buy have been using buyer’s guides for years. While smaller brands tend to ignore them, this piece of content can work wonders for lead-generation efforts.

Want in on the action? This guide will walk you through how to create a buyer’s guide, with examples and tips from top-notch retailers online. 

Create a buyer’s guide for your store 💰

- Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

Free Guide: How to Find a Profitable Product to Sell Online

Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.

- Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

What is the purpose of a buyer’s guide?

A buyer’s guide is an online article that helps customers make a purchasing decision. It provides considerations for a specific product, including functionality, size, maintenance, price, and different features betweens models or brands. Buyer’s guides are helpful for selling high-ticket items such as outdoor gear, furniture, or appliances.

Wayfair is known for creating buyer’s guides for its products, such as its mattress buying guide

Say you went to buy a mattress online for the first time. Wayfair’s buyer’s guide would help by teaching you:

  • When to buy a new mattress
  • How to choose a mattress based on size and sleeper type
  • The different types of mattresses
  • How to choose a foundation

Buyer’s guides convey general recommendations and tips outside the standard product description. This helps coach buyers through the decision-making process so they can determine the best setup for themselves. 

The most helpful thing [for creating a buyer’s guide] is honesty. Customers want to feel like they can trust you and have confidence in your expertise.

Jade Rowlett, Creative Copywriter at ecommerce marketing agency, Contrast

The end goal is to make a sale from your buyer’s guide. That’s why many brands have strategic calls to action throughout their guides. Once a shopper feels confident in their decision to buy, a CTA can bring them straight to the product page

- Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

Free Reading List: Copywriting Tactics for Entrepreneurs

Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.

- Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

How to write a buyer’s guide

Now that you know why buyer’s guides exist, let’s look at how to create one for your brand. 

Define your audience and know who you’re writing for

Buyer’s guides aren’t generic documents. You want to address the challenges a shopper faces in the buying process. By knowing who you’re talking to, you can tailor content to a shopper’s values and needs. 

For example, if you know customers value good deals and saving money, you can highlight price differences between different brands and styles. 

You can learn this information a few ways:

  • Surveys. Encourage customers and non-customers to take a survey. Ask questions about their demographics (age, family, occupation) and about their interests, values, and pain points. The goal is to find out a shopper’s challenge and what motivates them to buy. 
  • Social media. Scan social media networks and see what conversations are happening around your product. A quick search on TikTok or Instagram can reveal tons of data about many consumer products. For example, search “coffeemaker” on TikTok and you’ll learn that buyers want coffee makers that are easy to clean. Consumers also like to make their own iced coffee with their machines. 
tiktok
  • Digital analytics. Look at your online audience to gain more information about their interest. Scan Google Analytics to discover user interest and behaviors on your website and understand what topics they find interesting. You can also tap into market research from Nielsen and Pew Research Center to uncover trends in your product category. 

Use more than one source of information. Don’t just rely only on interviews or only on surveys or only on digital intelligence. Using multiple sources helps verify ideas, behaviors, and motivations with stronger clarity.

Your audience’s buying habits can change as new trends appear. You may also discover new customer groups altogether as you research your buyer’s guide. Stay flexible and adapt to the data you uncover. It’ll help you create more effective content that drives sales.

Check out our article Finding Your Ideal Customer: How to Define and Reach Your Target Audience to understand your buyers even more. 

Lead problems with product-led solutions

You’ve done the legwork to define your audience and their challenges. Now you want to put that information to use. Build the outline of your buyer’s guide based on pain points and lead with the solution.

[A helpful buyer’s guide] gives shoppers takeaways and points to consider before jumping into an impulsive buying situation. I remember brands when they answer the questions I was asking in my head.

Want to answer the questions in your customer’s head? Use the following template to create your buyer’s guide:

  • What is it? Open your guide with a brief overview of the product. Include a high-level definition and two or three top benefits of owning your product. 
  • Types. Whether it’s outdoor adventure gear or televisions, there are often many models available to a shopper. Your buyer’s guide should review the different product types, individual benefits, and features, and how consumers use them. 
  • FAQ. What common questions do shoppers have about your product? Be sure to create a section that addresses the most important ones. This helps shoppers overcome any hesitations and can lead to a sale.
  • Considerations. What should shoppers look for when purchasing your product? 
  • Social proof. Customer testimonials and reviews are a great way to build trust with shoppers online. Shoppers tend to rely on the opinions or actions of others to inform their own. Add in one or two testimonials to your guide to help shoppers check out your products and validate a purchasing decision. 

Include any other sections relevant to your product. For example, a new home owner buying a microwave for the first time may need details about features, use cases, or styling tips, while a family upgrading their 4K ULTRA HD TV may need to know when the best time to upgrade is. 

It all comes back to defining your audience and their struggles, and matching your buyer’s guide to those struggles to help alleviate their pains. 

Format your guide for fast and easy reading

People mostly scan when reading online. Large, dense paragraphs won’t communicate your product’s value to readers. The way you format your buyer’s guide influences whether someone buys or bounces from your page. 

Create a checklist to make sure your content has:

  • The 80/20 rule. Most relevant information for readers is at the beginning of an article. 
  • Jump links. Make it easy for readers to find the information they want.
  • Bulleted lists. Help readers scan text quickly.
  • Plain English. Sentences are short, between 15 and 20 words maximum.
  • Jargon. Specialist language is used. Common and tired expressions are not (e.g., “leverage,” “utilize,” “skyrocket,” “cultivate,” etc.)
  • Images. All images help describe arguments or points.

Wayfair, for example, understands that mattress types are a dense topic for its customers. Rather than write a wall of text describing them, it visualizes the information using an infographic. Readers can easily see the differences between the different types of mattresses and their best features in the following graphic. 

buyer's guide graphic

Use images and videos to break down long sections of text. Visuals deliver information quickly, with humans processing visuals 60,000 times faster than text. Bonus tip: you can repurpose this content for social media to promote your buyer’s guide, too. 

Optimize guide for search engine optimization

Sixty-three percent of all shopping begins online. People use search engines like Google to look for information about new products. If you can optimize guides to show up for those search terms, you can guide more traffic to your site. 

Take Best Buy’s microwave guide, for example. The page ranks for multiple high intent keywords, such as “microwave sizes” and “microwave buying guide.”

microwave buying guide keyword

Google can also add the buying guide to your product pages. Notice how when searching for microwave ovens, Best Buy’s buyer’s guide pops up under the main listing. This drives more traffic to your buyer’s guide and can improve conversion rates in your store. 

SERP

Use SEO-friendly keywords in your headings and subheadings. Answer questions people are actually searching for, not what you think they’re searching for. This dictates the direction of your buyer’s guide and prevents customers from bouncing and trying to find answers elsewhere.

Jade Rowlett

A few tips for optimizing your buyer’s guide for search engines include:

  1. Find a target keyword in an SEO tool like Ahrefs. Make sure it’s related to your product, such as “microwave buying guide” or “television buying guide.” 
  2. Include the keyword your page title and URL.
  3. Send your guide through an optimization tool like Clearscope. This will tell you if the guide matches the intent of online shoppers. 

Add a CTA

The point of your buyer’s guide is to encourage a purchase. Placing CTAs throughout your page can help improve conversions and sales. You can use CTAs in two ways:

  • At the end of your guide. Once people finish reading, you can guide them to your page of choice. Best Buy, for example, invites people to shop coffee makers or find a nearby store.

buyers guide cta example

  • Next to select products. If you’re mentioning multiple products throughout the guide, place relevant CTAs near the product. REI takes this approach by hyperlinking to a product page in a product’s title. You could also place a button near the product. 

buyers guide cta example 2

Buyer’s guide examples

Good Housekeeping

Women’s magazine Good Housekeeping is known for its in-depth buyer’s guides. It’s research department, The Good Housekeeping Institute, tests every product in a given category and assesses the top models to create a truly expert review. A recent one that stands out is it’s guide to the best food processors

food processor guide

The buyer’s guide walks you through everything you need to know about food processors, including:

  • If a food processor is worth buying
  • The difference between food processors and blenders
  • What to look for when buying a food processor
  • How much to spend

Good Housekeeping makes the information easy to understand and scannable. This helps readers get the information they want, fast. For example, Good Housekeeping breaks down its top picks into a table with best-use cases, why it loves the model, and a Shop Now button. 

“The numbered content lets you jump to the sections you’re interested in,” says Jade Rowlett, Creative Copywriter at ecommerce marketing agency, Contrast, “while the landscape comparison guide shows the pros and cons of each one much easier than a portrait comparison guide, including useful headings like ‘best for X’ and ‘best for Y.’” 

comparison table

Consumer Reports

Consumer Reports is a nonprofit consumer publication dedicated to independent product testing and consumer-oriented research. It’s no surprise to see it produces practical buyer’s guides. Similar to Good Housekeeping, Consumer Reports describes the testing used to determine what it thinks the best models of products are. 

Its Air Purifier Buying Guide opens with a story relatable to readers. It covers recent events such as wildfires and COVID-19, and how those events drive people to use air purification systems. These days, who doesn’t want a pollutant-free and healthy indoor environment? 

product buying guide by consumer reports

What stands out about Consumer Reports is the honesty and transparency. It discusses different types of air purifiers and buying considerations. Yet it also covers what air purifiers cannot do and what’s still unknown about the product, combating any misinformation out there on the web. 

Consumer Reports also provides readers with photos of key features to look for in an air purifier. Whether you buy online or in-store, you know exactly what you need from the air purifier and can identify it easily.

buyer's guide features example

The guide also offers tips and recommendations for:

  • Features to avoid
  • Getting the most out of your air purifier
  • Cleaning tips 
  • More ways to improve indoor air quality

REI

American retail and outdoor recreation brand REI offers a great example of buyer’s guides written by an ecommerce company. REI puts its buyer’s guides under “expert advice” on its website, which builds trust with visitors looking for credible advice. The page is also filled with gift guides to help people do research before big sale events and holidays. 

REI’s buyer’s guides are concise and straightforward. If you click into How to Choose Insulated Outerwear, you’ll notice there is no lengthy description or story. REI leads with problems solved by a product solution. 

The first line leans into a common pain point for buyers, stating, “If you need a jacket to wear when conditions are so cold that a midlayer alone won’t cut it, you need insulated outerwear.” This helps orient the reader and tells them they are in the right place and that they’ll get the information they’re seeking. 

rei outerwear

REI uses multiple calls to action throughout its buyer’s guide. For example, if a water-resistant down sounds like the best insulated outerwear, you’re only one click away from purchase.

buyer's guide CTA example

Best Buy

Consumer electronics retailer Best Buy creates buyers guides for many of its electronics products, including activity trackers, major appliances, cameras, and more. 

What makes these guides unique is the format. Best Buy’s guides, like its Coffee Maker Buying Guide, don’t read like standard articles. Instead, they’re formatted for fast and easy reading.

coffee maker buyers guide example by best buy

Light paragraphs with headers and section breaks make the guide easy to scan and hold a reader’s attention. Reader’s can also jump to read about specific coffee makers they want information about right away, making it easier for readers to learn, decide, and head from the page to make a purchase. 

JB Hi-Fi

JB Hi-Fi is Australia’s largest home-entertainment retailer, selling computers, mobile phones, headphones, televisions, and more. It uses buyer’s guides to educate potential buyers about different products and help them make a purchase. 

It’s 2021 TV Buying Guide is built for today’s consumer. Many of the key points are in bulleted lists, which make it easy for people to read on mobile or desktop. 

jbhifi buyers guide example

The guide also covers topics we don’t always think about when shopping for a TV, such as:

  • The viewing angle and how it relates to the TV you buy
  • The differences between 4K ULTRA HD and 8K resolution
  • What smart TVs are
  • Different brands to choose from 

It even provides a list of reasons to upgrade your TV if you’re unsure. The copy is fun and relatable, yet professional. Paired with relevant images of TVs in use, the guide helps readers envision using a TV in their own home before buying it. 

Create your product buying guide today

Whether you’re selling used cars, clothes, or condominiums, buyer’s guides are essential to selling online. They help potential customers make informed decisions, improve conversion rates, and increase revenue. 

With the above tips in hand, you’re well on your way to building a powerful content marketing asset for your small business. Create your first one today. You’ll soon see the benefits of more leads and sales thanks to your buyer’s guide.


Buyer’s guide FAQ

What is a buyer’s guide?

A buyer’s guide is a type of content used by online sellers to educate site visitors about a product. It exposes the shopper’s pain points, offers your product as the solution, and acts as a 24/7 salesperson that closes the deal for you.

What are the benefits of a buyer’s guide?

  • Helps buyers make informed decisions
  • Provides necessary specs and considerations
  • Higher conversion rates and sales

What are examples of product guides?

  • Good Housekeeping’s Food Processor Buying Guide
  • Consumer Reports’ Air Purifier Buying Guide
  • REI’s Insulated Outerwear Buying Guide
  • Best Buy’s Coffeemaker Buyer’s Guide
This post is exclusively published on seobytech.com

What is Private Label & What Are the Top Private Label Products?

This post is exclusively published on seobytech.com

Have you been looking for new ways to add to your business’s product lineup? Working on producing and manufacturing a new product from scratch yourself can be time-consuming and costly. And, if you’d like to take manufacturing products yourself out of the picture, you may not want to spend money on obtaining brand-name products to sell.

Instead, many businesses choose to design and sell private label products on their online stores. But what exactly are private label products? Let’s learn all about private labeling, how it works, and how your business can start utilizing it.

 

What is Private Label?

Have you ever walked into a Target or Walmart and noticed their “Up&Up” or “Great Value” brands on the shelves next to name brands? These store brands are typically less expensive and don’t carry the same well-known brand names as similar products.

Source: Lindsay Little

These products are what’s known as “private label.” To define the term, a private label product is a product with a company’s brand name on it that is manufactured by a third party. So, the retailer in question chooses the product’s materials, concept, packaging, and design while the manufacturer creates the product according to those specifications. The product is then delivered to the retailer without any branding signaling a third-party’s involvement and placed on store shelves.

You may be thinking that private labeling is only for large corporations. However, any type of business can private label products, whether you’re a small online startup or an established enterprise-sized company. Private labeling isn’t restricted to any type of product either — you can private label nearly anything, from food to cosmetics.

 

How does Private Labeling Work?

The process to start private labeling is actually quite simple. We’ve broken it down into a list of the most important steps.

Decide what type of products you want to sell.

What niche market are you looking to target with your private label products? If you already have an established business, you should aim towards a niche that you’re already in or are vertical to. Alternatively, you can use private labeling to move into a new market safely. For example, if you sell hair care products and you want to start selling makeup products, you may want to start by selling private label cosmetics.

Find and contact a manufacturer.

Once you’ve decided on the type of products you’d like to sell, you can find a manufacturer that meets your needs. You’ll want to choose a manufacturer that has a good reputation, high-quality results, and good communication with its clients. Since the quality of your products depends on the manufacturer you choose, it’s vital that you do the research and make sure that you’re working with the best available. You also want to ensure that your manufacturer specializes in the product you’d like to make — this guarantees better results and a wider variety of product options to choose from.

Order sample products before finalizing.

While you may be happy with your choice of manufacturer, that doesn’t mean that the first version of what they create will be the final product you sell on your store. Small or large adjustments may be needed once you actually see the product they’ve made for yourself — and that’s where samples come in.

Before you go ahead and make an order of a thousand products, be sure to order sample products. You can think of sample products as the first draft of a paper — closely analyze these samples and make notes of anything that you’d like to see changed before the final version. Provide the manufacturer with any feedback, order the updated sample based on your changes, and finalize when you’re happy with the outcome.

Add products to your online store.

Now that you’ve worked with a manufacturer to create the perfect products, it’s time to add them to your online storefront. This step will ultimately depend on your chosen form of fulfillment.

If you’re working with a manufacturer that will dropship your products to customers, then you won’t need to have products in hand when they’re uploaded to the store for sale. You may also be able to upload products automatically via a dropshipping integration if your supplier and eCommerce platform support that.

Alternatively, if your chosen route is to ship products out to customers yourself, then you’ll want to order all of the stock that you think you’ll need and upload your products once you’ve received them. At this point, you’ll need to take product images, write product descriptions, add dimensions and necessary specifications, etc.

Launch your new product line and start marketing!

With all of your products added to your online store, it’s finally time to get the word out. If you already have an established business, and these products are simply a new offering for your store, then you can use your channels to let customers know that you have something new to offer. You can market to specific customer groups that would be interested in this new product as well.

If you’re launching both new products and a new business, you’ll want to take the time to establish marketing channels that work for your target audience. Create social media profiles, build email lists, and work on your site’s SEO to bring new traffic to your site. Keep your niche in mind and use that to develop the audience you need to target while marketing.

 

How to Find the Best Private Label Manufacturers

As we’ve covered, it’s important to choose the right private label manufacturer for your products. However, before you can choose a manufacturer, you need to find one. A cursory Google search will reveal that there’s a seemingly endless supply of manufacturers to be found, but there are better ways to go about this.

There are several indexes, lists, and websites that compile all of the best manufacturers to choose from for your private label products. To make your search easier, we’ve gathered a list of a few of the most popular websites that you can browse through to find a manufacturer.

 

Alibaba

Alibaba private label

As the largest eCommerce company worldwide, Alibaba is a premier source for many online businesses. While Alibaba does own multiple B2C websites, like Taobao and AliExpress, their B2B offering at Alibaba.com is what you need to look at for private label manufacturers. With Alibaba, you can find Chinese manufacturers that are selling a variety of services, from bulk products to customized items.

Because Alibaba’s directory of manufacturers is so vast, you should be able to find a manufacturer for any product you could think of. When searching on Alibaba.com, you’ll want to start by searching “private label” and the product that you’re looking to sell. From there, you can filter out manufacturers based on supplier type, product type, minimum order quantity, supplier country/region, certifications, features, and more. Once you’ve found manufacturers that fit your requirements, be sure to check their verifications, reviews, and production capabilities on their profile. This is vital because you will need to form a strong relationship between your business and the manufacturer.

 

Cosmetic Index

Cosmetic Index

If you’re interested in selling private label cosmetics, then Cosmetic Index is where you should be looking for manufacturers. Cosmetic Index brands itself as a “B2B portal where suppliers and buyers meet,” attempting to connect manufacturers with sellers like yourself from across the world.

Cosmetic Index hosts a variety of private label suppliers in the cosmetics industry, including manufacturers of lipstick, nail polish, lotion, skincare, serums, haircare, fragrances, color cosmetics, and more. You can browse through their listings of manufacturers and contact them each individually, or utilize Cosmetic Index’s multi-contact inquiry form to reach out to multiple companies at once. Each listing will provide the manufacturer’s name, address, a short description, a website, and contact methods.

You can also find a host of resources on Cosmetic Index, such as FDA regulations, business plans, compliance regulations, and much more.

 

Thomasnet

Thomasnet

Thomasnet is a directory of over 500,000 suppliers in several industries, from food to candles. Their suppliers are organized into categories based on industry, and each listing provides a wealth of information to help you make a decision. As you browse, you’ll find out suppliers’ names, locations, manufacturer type, annual revenue, year founded, number of employees, and a description of the business. Some listings even have attached videos, from company overviews to factory tours.

Once you select a manufacturer from their directory that you like, you can view their supplier profile for more details. On their profile, you can view the manufacturer’s capabilities, certifications, products and services offered, and more. You can also request a quote from the manufacturer, contact them directly, save the supplier to your account, or add them to a shortlist.

 

Top 4 Best Private Label Products to Sell

Nearly any product imaginable can be private-label if there’s a manufacturer that makes it. But, some product types are a better fit for the private label process. These products typically have a lot of niche potential, leaving room for a new brand (like yours) to make its mark. Let’s go through some of the best private label products that you can sell online.

 

1. Clothing

As an extremely broad category, the possibilities are endless for private label clothing. Working with a private label manufacturer can help turn your own dreams of a fashion line into a reality. Clothing is also consistently in high demand among online shoppers — fashion enthusiasts are always looking for the hottest new trend to add to their wardrobe. Whether they’re going to the gym or a nice evening out, shoppers need clothes — and you can meet that need. Not to mention, clothing is especially profitable online; Statista estimates that the online fashion industry will reach $153.6 billion in revenue by 2024.

Work with a private label manufacturer to choose the right fabrics, cuts, styles, patterns, etc. to achieve the perfect garments for your online store. If trends shift, you can be on top of it with new product lines. Combine your apparel with accessories and complementary items, like matching hats or socks, and your store is ready to go.

 

2. Skincare & Cosmetics

If you couldn’t tell by our inclusion of a cosmetics-exclusive manufacturer directory earlier on in this article, the industry is huge in the private labeling space. Products can vary wildly, from skincare focused on clearing up acne to hair dye that creates vibrant results. The health and beauty industry is a force to be reckoned with, making up nearly half of all online sales in the United States.

Just like clothing, beauty is quite broad, leaving room for you to carve out your own space in the industry. Determine what niche you want to cater to — are you more interested in supplying shoppers with a complete skincare routine, or would you rather help them achieve a full face of makeup with luxury ingredients?

 

3. Food Products

Everyone needs to eat, but not everyone eats the same thing. This creates niches in the food industry — gluten-free, pre-cooked, organic, free-range, grass-fed, plant-based, etc. Shoppers within these niche markets either prefer or need their food to align with these specifications, making it difficult for them to find what they need at a regular grocery store. That’s where your business comes in.

With the right private label manufacturer, you can easily go from concept to sale within your chosen food product niche. Food is one of the easier products to private label because most manufacturers won’t need much from your business in the way of decision-making to create a great product. Manufacturers like Private Label Foods have already nailed the perfect recipe that you can customize. Alternatively, a manufacturer can take your own recipe and turn it into a delicious final product — and you don’t even need to lift a spoon!

 

4. Home & Kitchen Products

Whether it’s the latest kitchen gadget that will make life easier or home décor that brightens up a living room, it can be private labeled. As customers constantly look for new ways to decorate their home or make processes more efficient, you can fill that niche by providing them with the products they need. Through private labeling, you can also easily stay on top of the latest décor trends and take advantage of seasonality (holiday decorations, kitchen gadgets for Thanksgiving, etc.) to always turn a profit.

Think about the ideal home that you’d like your products to live in — whose home is it and what would they like to see and use? Are you looking to meet a functional need with something practical, like cabinet organizers? Or is aesthetic more your forte, with a passion for decorative wall art? Whatever your ideal niche may be, there’s a private label manufacturer that can create the product you’re dreaming of.

 

Conclusion

Whether you’re an established business looking for a simple way to add new products to your store, or you’re a brand-new entrepreneur with a big idea in need of a manufacturer, private label products may be your answer. Let’s recap what we’ve learned about private label products and manufacturers:

  • A private label product is manufactured by a third party, but designed by and branded with the company selling the products.
  • To develop private label products, a business will need to find a manufacturer that specializes in that industry.
  • Popular private label directories, like Alibaba, can help businesses get in contact with manufacturers that can bring their product ideas to life.
  • Some of the best private label products to sell are clothing, cosmetics, food, and home & kitchen items.

Now that you’re well-versed in private label products, it’s time to determine if it’s the right production model for your business. If so, use this guide to start researching and develop a product that will bring your business eCommerce success.



This post is exclusively published on seobytech.com

ウォルマートで最も売れているハロウィーン製品の完全ガイド

This post is exclusively published on seobytech.com


2021年のハロウィーンのためにウォルマートで何を売るか

2021年のハロウィーンのためにウォルマートで何を売るのですか?

2021年のハロウィーンのためにウォルマートで何を売るのですか?

ced-pdf-title-image

時間が足りませんか? メールでブログのPDFを入手してください。

シェアポスト

今すぐプレイ


player line - ウォルマートで最も売れているハロウィーン製品の完全ガイド

今月の最終日、つまり10月31日のハロウィーンで、不気味さが始まります。 この不気味なフェスティバルを最大限に活用するには、2021年のハロウィーンに向けてストアにどのような怖さを実装する必要があるかについての答えを探している必要がありますか? 良い! このブログはあなたのためにそれに答えて、ウォルマートで最も売れているハロウィーン製品についてあなたに話します。

今年は、不気味なハロウィーンを祝う計画が立てられており、パンデミック前のレベルに達する可能性があります。 ウォルマートのリストにハロウィーン関連の商品が含まれていると、このハロウィーンを素晴らしい販売機会に変えることができます。 そこで、ハロウィーンの楽しくて怖い日にあなたのビジネスを助けることができるいくつかの製品のアイデアを考え出しました。

ハロウィーンと売り手にとってのその重要性

11月1日、米国、カナダ、英国などの国のほとんどの人々は、もはやいない人々を記念して諸聖人の日を祝います。 そして11月1日の前日、ハロウィーンが祝われます。 この日、人々は焚き火に火をつけ、トリックやおやつをし、恐ろしい衣装や恐ろしいマスクを身に着けて幽霊を追い払います。

人々はユニークなコスチューム、パーティー、トリックまたは治療でハロウィーンを本格的に祝うので、それは売り手に彼らのビジネスを後押しする多くの機会をもたらします。 全米小売業協会(NRF)によると、2020年の消費者支出は80.5億ドルで、ハロウィーン関連製品の売上高は2021年に過去最高の101.4億ドルに達すると推定されています。したがって、適切な行動計画があれば、あなたはこのハロウィーンを素晴らしい販売機会に変えることができます。

ウォルマートで販売するハロウィーン製品

ハロウィーンは、その神秘性と不気味さで有名でよく知られており、年間数十億ドルの売り上げを占めています。 売り手として、ハロウィーン特有の特定の不気味で怖いアイテムをあなたの在庫に追加して作る必要があります ウォルマートで記録的な売上高 このハロウィーン。 最も重要なのは以下のリストです。

1.コスチューム

コスチュームは、ウォルマートで最も売れているハロウィーン製品の1つです。 すべての年齢層の人々がハロウィーンの顧客を必要としています。 祭りの不気味さを生かすために、さまざまなテーマの衣装を着ています。

また、最新のテレビシリーズや映画のキャラクターに基づいて衣装リストを絞り込むことができます。 在庫にすべてが揃っていることを確認してください。ウォルマートのハロウィン製品-コスチューム

ソース: Walmart.com

2.装飾

ハロウィンコスチュームとは別に、怖さを目立たせるにはデコレーションアイテムが必須です。 装飾品の範囲は広いです。 蜘蛛の巣から頭蓋骨まで、壁の恐ろしいコウモリから魔法の幽霊まで、そして膨らませて積み重ねられたカボチャからスケルトンまで、インベントリに組み込むことができるアイテムは無数にあります。 より高く売る ハロウィーンに。ウォルマートのハロウィン製品-装飾

出典:Walmart.com

3.キャンディー

キャンディーは、ウォルマートで最も売れているハロウィーン製品の1つです。 キャンディーのないハロウィーンはありません。 キャンディーの価格が安いので、ハロウィーンを祝う人々はそれらをまとめて購入し、怖いハロウィーンの夜に配布します。 それらをストックすることを確認してください。ウォルマートのハロウィーン製品-キャンディー

出典:Walmart.com

4.トリックオアトリート用品

キャンディーに加えて、ハロウィーンのトリックオアトリート用品も、ハロウィーンのギフトやキャンディーを集めるために必要なため、かなりの数で販売されています。 怖いバケツ、バスケット、ボトルなどは、キャンディーやギフトを集めるために使用されるアイテムです。 ウォルマートのリストに、ハロウィーンのトリックオアトリート用品がすべて含まれていることを確認してください。ハロウィーンのトリックオアトリート用品

出典:Walmart.com

5.パーティー用品

ハロウィーンの不気味な夜にパーティーを開き、夕食を不気味にするため、不気味なテーマのパーティーの必需品を大量に購入します。 ハロウィーンパーティーの要件を満たすには、ハロウィーンラウンドトレイ、スカルラウンドプレート、オレンジパンプキンペーパープレートなどのパーティー用品が在庫にある必要があります。ハロウィーンパーティー用品

出典:Walmart.com

6.メイク

ハロウィーンのメイクは、ハロウィーンを祝う人々の衣装の重要な要素です。 不気味なハロウィンフェスティバルを祝う人々のドレスを完成させます。 安価なため、ハロウィンメイクの売上が増える可能性があります。ハロウィンメイク

出典:Walmart.com

7.アクセサリー

ウォルマートで最も売れているハロウィン商品の中でも、ハロウィンをテーマにしたアクセサリー(カラーハロウィンウィッグ、ハロウィンフェザーウィング、ハロウィンライオンコスチューム、ハロウィンオレンジヘアピエロマスク、ウルフマスクなど)も人気商品です。怖いお祭りで。 だからそれらを買いだめしなさい。ハロウィーンのアクセサリー

出典:Walmart.com

CedCommerceとハロウィーン

ウォルマートでハロウィーンを祝う CedCommerce、ウォルマートの公式チャネル統合パートナー。 祭りの期間中、顧客が最も買い物をするラッシュアワーの時間帯は、手動で管理するのが困難です。 ハロウィーンのトレンド製品に対する高い需要を満たすために、以下にリストされているCedCommerceの統合のさまざまな機能が非常に役立つことがわかります。

  • の機能で 在庫同期、統合アプリは、ストアとウォルマートの間で在庫を同期するのに役立ちます。 これにより、両方の販売プラットフォームで均一な在庫を維持できます。
  • 製品プロファイリング、製品のカテゴリのプロファイルを作成し、それらのカテゴリの製品に同様の設定を割り当てることができるようになりました。 したがって、このようにして、製品のグループに対して簡単な方法で一括設定を実行できます。
  • 自動 注文の確認 注文を自動的に確認するのに役立ちます。 そのため、注文を手動で確認するために、システムに長時間座っている必要はありません。 アプリで十分です。
  • 統合アプリが簡単に 注文管理。 ウォルマートでのすべての注文を監視および管理するのに役立つダッシュボードがアプリに表示されます。 CedCommerceのアプリだけで、販売注文、失敗した注文、払い戻しが必要な注文に関する情報を入手できます。
  • に支えられて 24時のカスタマーサポート CedCommerceから、統合アプリを効率的に使用するために必要なすべてのヘルプを利用できます。 CedCommerceは、アプリを選択するとすぐに専用のアカウントマネージャーを調整します。

総括する

お祝いの季節は、10月31日のハロウィーンから始まります。 ハロウィーンの期間中に高く売るには、次のことを行う必要があります ストアを最適化する ハロウィーンのトレンド商品のようにすぐに。 したがって、ウォルマートでのハロウィーンの注文を効率的に処理するために、上記のハロウィーン関連製品を在庫してください。 ハロウィーンのコスチューム、デコレーション、キャンディーからトリックオアトリート用品、パーティー用品、アクセサリーまで、すべてのハロウィーン関連商品は、ウォルマートのリストの注文を満たすために、在庫に余剰量が含まれている必要があります。 不気味なハロウィーン 2021年。

このブログはハロウィーンのためのいくつかの製品のアイデアを与えたに違いありません。 これが2021年のハロウィーンをあなたにとって有益なものに変えるのに役立つことを願っています。 幸運を!

This post is exclusively published on seobytech.com

Shopeeの拡大-マーチャントがグローバルに販売する機会!

This post is exclusively published on seobytech.com


Shopeeでグローバルに展開

Shopeeの拡大–マーチャントがグローバルに販売する機会!

Shopeeの拡大–マーチャントがグローバルに販売する機会!

ced-pdf-title-image

時間が足りませんか? メールでブログのPDFを入手してください。

シェアポスト

今すぐプレイ


player line - Shopeeの拡大-マーチャントがグローバルに販売する機会!

ブラジル、チリ、ポーランド、メキシコ、コロンビアなどの新しい地域への最新の拡張により、Shopeeでグローバルに販売できるようになりました。 その結果、Shopeeの拡大により、マーチャントがこれらの地域全体で販売するための大きな機会が開かれ、それによってより幅広いオーディエンスベースに製品がリストされました。

Shopeeは、東南アジアで支配的なeコマースプレーヤーです。 2015年に発売されたShopeeは、SEAの他のすべての市場の中でも高い地位を占めています。 Shopeeは東南アジアで大きな存在感を示しており、次のターゲットとしてポーランド、インド、アルゼンチンにリーチを拡大しています。 ただし、Shopeeは記録しました 総商品価値 2020年の第4四半期には約119億米ドルになりました。さらに、9.9スーパーショッピングの日に、Shopeeは販売したことを明らかにしました。 180万アイテム 1分以内に。

Shopeeの拡大–新しい領域!

Shopeeの新しい地域

ソース – Shopee

Shopeeは、その範囲を新しい地域に拡大しようとします。 さらに、SEA Ltd.は、新株の資金を調達し、グローバル展開に使用すると発表しました。 Shopeeは、これらの新しい領域でeコマースを引き継ぐ準備ができています。

ポーランドは、欧州連合で最も高いモバイルブロードバンドの普及率を誇っています。 Shopeeはモバイル中心のマーケットプレイスであり、ゲームのeコマースに注目しています。 Garenaのフリーファイアは、さまざまな地域で驚異的な成長を見せています。 ポーランドで6番目にランクの高いモバイルゲームです。 ただし、Shopee.plは、最初の6か月間は手数料なしの取引を提供し、2021年10月から2022年3月まではサブスクリプション料金なしで提供します。また、売り手を引き付けるために、ポーランドでの発売後、最低注文額なしで無料配達を提供します。

さらに、東南アジアのグループは、インドで最も売上高の高いモバイルゲームである無料のファイアゲームで成功を収めました。 慎重な動きにより、Shopeeはラテンアメリカへの進出に成功し、2021年にチリ、メキシコ、コロンビアでeコマースが開始されました。

Shopeeに商品を掲載して、これらの地域での優位性を最初にマークしてください。 ShopeeストアをWooCommerceに接続し、ストアを一元管理することでシームレスな販売をお楽しみください。

WooCommerceのShopee統合はどのように全体像に適合しますか?

CedCommerceの拡張機能を使用すると、ShopeeストアをWooCommerceに接続して、ストア間の最適な管理を容易にすることができます。 その結果、 プラグイン 在庫と在庫の自動同期に役立ちます。 プラグインの優れた機能は次のとおりです-

  • プロファイルベースの製品アップロード- マッピングされているさまざまなプロファイルに基づいて製品をアップロードします。
  • 製品カテゴリマッピング- これにより、WooCommerceストアの製品カテゴリをShopeeマーケットプレイスにマッピングすることが容易になります。
  • 一元化された注文管理- すべてのShopee注文をWooCommerceストアに持ち込み、ShopeeからWooCommerceに注文の更新を直接受け取ることで、注文を一元管理します。
  • 自動同期- ShopeeマーケットプレイスとWooCommerceストアの間で、注文、商品リスト、在庫、価格を定期的に自動同期します。
  • SKUに基づく同期- ShopeeとWooCommerceのSKUが同じ場合、製品は自動的に同期されます。
  • 一括アップロード- この機能を使用すると、数回クリックするだけで数百の製品をすばやくアップロードできます。
  • 製品データの定期的かつリアルタイムの同期- リアルタイムで商品を追跡して、店舗を最新の状態に保ち、過剰販売を回避します。
  • 作り付けの製品輸入業者- これにより、すべてのShopee製品をWooCommerceストアに完璧にすばやく持ち込むことができます。

したがって、メキシコ、ブラジル、チリ、ポーランド、コロンバスなどの新しい地域に商品を掲載して、Shopeeとのビジネスを拡大してください。 したがって、ShopeeストアをWooCommerceに接続して、グローバルに展開してください。

This post is exclusively published on seobytech.com

The Beginner’s Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify

This post is exclusively published on seobytech.com

Your Shopify store is your business, your brand, and a key source of your income, so its success is important. That’s why your products need to be seen by new shoppers who can be turned into new buyers. Of course, that’s easier said than done.

Luckily, you have an opportunity to reach a global audience of more than 100 million active buyers on eBay, a global ecommerce marketplace.

- The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify

Free Guide: How to Find a Profitable Product to Sell Online

Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.

- The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify

The opportunity of selling on eBay

Online marketplaces are a common sales channel for today’s brands. In 2020, the top online marketplaces sold nearly $2.7 trillion worth of goods, making up 62% of global ecommerce sales. 

Selling on eBay can get your brand in front of over 159 million active buyers worldwide, with 77% of website traffic coming from the US. A recent study also found that 80% of Amazon sellers currently sell on eBay or have sold on eBay in the past.

Marketplaces like eBay give you exposure, but take a few things in return:

    1. You don’t control the shopping experience. Sellers must use eBay’s listing pages to sell. They are the same for everyone, with no opportunities to customize and make it your own. 
    2. The focus is on the products. Marketplaces exist to give shoppers many different product choices, quickly and easily. Your brand and its customer experience comes second. 
    3. Fees. Marketplaces like eBay do the marketing for you, but at a cost. The platform takes a 12.55% cut from each sale, on average, plus a $.30 order fee. With your own online store, you keep all the profits. 

EBay also offers sellers protection against fraud and scams. You’ll be backed by the company’s policies, transaction monitoring, and dedicated seller-protection team. These features are in place to support you, help increase your conversion rates, and reduce your customer service costs. 

You’re probably still thinking about the 12.55%, right? Don’t sweat it. Marketplaces and branded stores can work together to build brand awareness and increase your bottom line. This reduces your dependency on one channel to make sales and gives shoppers more chances to discover and buy your products.

Shopify and eBay have worked together to make it easier for you to sell on both channels. With the eBay Shopify app, you can create listings, control inventory, and manage orders, all in your Shopify dashboard. 

Let’s take a look at how it works. 

How to sell on eBay as a beginner, step by step 

1. Decide if eBay is for you

The first step to selling on eBay is knowing if it’s right for your brand. There is no point in investing time and money into eBay if your products likely won’t sell. 

EBay shoppers come primarily from the US, with 18% of consumers saying they shopped on eBay in 2020. Similar to Amazon, you can sell a variety of items on eBay, from shoes and jewelry to popcorn-scented pillows (yes, it’s a thing).

At time of writing, eBay’s best product categories are:

  • Jewelry and watches
  • Computers and tablets
  • Cellphones and accessories
  • Video games and consoles
  • Clothing, shoes, and accessories
  • Cameras and photos
  • Health and beauty
  • Music, DVDs, and movies
  • Automotive

EBay is mainly a platform for resellers. You’ll find a mix of amateur sellers and PowerSellers, which are professionals that spend time managing auctions, purchasing items, packaging products, and shipping goods. 

2. Create an eBay account

Sounds like eBay is a good fit? Great! Now it’s time to open an account. If you’re a registered business (sole proprietor, LLC, etc.), you can open a business account on the registration page. You’ll need to provide additional information, like your business name, type of business, and address to sign up. 

  1. Go to the Registration page.
  2. Enter your name and email address.
  3. Choose a password.
  4. Select Create an account.

create an account

After you create an account, you can open up your eBay store. Start by entering a username and filling out your business information. 

ebay sign up

After clicking Continue, you’ll land on eBay’s homepage. 

3. Set up your eBay Store 

Next, you’ll want to subscribe to an eBay Store. Subscribing to an eBay Store gives you discounted fees and more free listings per month, plus additional tools to promote your business on the platform. 

You’ll need to link a checking account for payouts to subscribe. You’ll also want to understand what eBay Store features you’ll need to compare packages. Once you subscribe, you can name your eBay Store and start listing. 

Ideally, your eBay Store name should match your brand. If you still need a brand name, find ideas with Shopify’s business name generator. Choose a name that reflects the products you’re selling and isn’t in use by another company.

4. Connect your Shopify store to your eBay account

The eBay Shopify app helps sellers manage their business through one cloud-based interface. You can sync your products, manage your eBay orders, and increase sales, effortlessly.

Shopify allows us to have a very professional-looking site and link it to other sales channels, especially eBay, where we absolutely crushed it right around Thanksgiving up until March.

Here are some things you can do with the eBay Shopify app:

  • Consolidate your inventory and order management fluidly between Shopify and eBay
  • Grow your brand footprint on eBay’s global marketplaces
  • Manage your eBay business policies from inside Shopify
  • Communicate with customers using built-in eBay messaging
  • Showcase your products to millions of buyers on the web and mobile

Note: The eBay sales channel is currently available for eBay.com (US), eBay.ca (Canada) eBay.com.au (Australia), eBay.co.uk (United Kingdom), and eBay.de (Germany).

It’s simple to merge your Shopify business onto eBay. EBay’s Shopify partnership gives your business instant exposure to the eBay online marketplace and mobile apps.

Linking eBay and Shopify

1. Install the eBay App from the Shopify App Store. Head to apps.shopify.com/ebay. Click Add app.

shopify app store

2. Log in with your Shopify store information and follow the prompts.
In your Shopify admin dashboard, click Add channel

log in to shop store

    3. And you’re all set up! Next, you’ll need to sync eBay settings to your Shopify store. 

    ebay details

    Setting up the eBay sales channel

    Find the eBay channel under the Sales Channels menu to configure the apps settings. 

    1. Click eBay.
    2. Select Account.
    3. Choose Business Policies.

    business policies

    Click Create Policy to create shipping, payment, and return policies. If you have existing policies, select Force Sync from eBay to import them. 

    ebay sales channel

    Note: EBay sellers used to be paid through a PayPal account. EBay announced in 2020 that it would no longer use PayPal as a payment method. EBay now sends payments directly to your bank account through its own payment system.

    Next, you’ll sync settings. Under the eBay Sales Channel menu, click the Sync Settings option. 

    sync settings

    Then configure your settings, including Inventory Sync Preferences, Primary Categories, Default Package Size, Inventory Location, and eBay Tax Table. 

    Then click Save settings to complete. 

    5. List items

    To list products on eBay, you’ll need inventory in your Shopify store. If you’re an active seller, you’re good to go. If you’re new, add products to your store

    Once you have products ready to go, select Listings under the eBay Sales Channel menu. Click Add listing.

    add listing

    Configure the following settings for your eBay listing:

    • Product info such as title and description
    • Category and details
    • Quantity, price, weight, and other options
    • Package settings

    For the last two settings, you can leave the field blank to use Shopify product values. 

    When you’re ready, click Save and publish

    More support

    • For more details on setting up your integration, check out the extensive support articles offered by both eBay and Shopify.

    The costs of selling on eBay

    Seller fees on eBay are straightforward. You pay two platform fees:

    ebay fees

    • Insertion fee, or listing fee, which you pay when listing a product on eBay. This fee applies only if you list more than 250 products per month. It’s free for casual sellers to list.
    • Final value fee, or the portion of sales eBay keeps. If your item sells, you’ll pay around 12.55% to eBay, plus a $.30 per order. 

    The fees you pay depend on the number of listings you have, the product category you’re selling in, and whether you have an eBay Store subscription. 

    ebay fees

    The final value fee is based on the total amount of the sale, including the cost of the item, shipping, sales tax, and other applicable fees. 

    Here’s a breakdown by common product categories.

    Strategies for eBay success

    Potential buyers will first experience your products through your listings, so it’s important to make a good impression. In this chapter, we’ll cover some key best practices proven to increase sales success on eBay. Let’s get started!

    Optimize your listings

    Shoppers search for products on eBay using keywords. EBay assists buyers in finding merchandise that meets their search criteria so they can quickly decide which products they want to purchase.

    Including relevant keywords and product identifiers ensures your listings will appear whenever shoppers search for products you sell.

    product listing

    You can edit the title and description for each of your eBay listings from within Shopify. Do this carefully—searches on eBay commonly look something like this:

    • “men’s nike air yeezy solar red shoes”
    • “32gb apple iphone 7s unlocked”
    • “red taekwondo rebreakable practice board for kids”
    • “large brown macrame flower pot hangers”

    To ensure your listings appear in relevant shopper searches, include the following types of keywords in your listing titles, then set them as eBay identifiers in the Publish view:

    • Brand (“Nike,” “Apple”)
    • Model (“Air Yeezy,” “iPhone”)
    • Product description (“shoes,” “rebreakable practice board”)
    • Color (“red,” “rainbow,” “holographic”)
    • Size (“women’s size 10,” “extra wide,” “35″ inseam”)

    product listing 2

    Add additional information about your products to your listing descriptions. Anticipate the things shoppers need to know:

    • What are the dimensions or measurements of this product?
    • What size should I buy?
    • What accessories are included?
    • Is it a prestige product?

    The more you answer questions like these, the less shoppers will hesitate.You’ll also spend less time answering queries from shoppers. Remember to use proper capitalization and punctuation, and make your product information easy to digest by providing it in a bulleted list, not in long paragraphs.

    Your goal is to ensure your products appear in search results whenever they are relevant, and that any shoppers clicking on and viewing your listings find enough persuasive product information to purchase from you.

    Position yourself competitively on price and service

    As you begin to expand your eBay product line, take a close look at whether you’re competitive in the following areas:

    Price

    EBay’s marketplace is vast, with sellers offering the same product across a range of prices. Buyers make purchasing decisions based on a variety of factors, including selection, shipping costs, and sale terms, but a competitive price is still the most important factor.

    You can choose one of two selling options in eBay:

    • The online auction. Auctions last from one to 10 days and can sometimes result in a higher price for your product. It motivates buyers to compete with each other. You just need to list a starting price to spark interest. Auction-style listings are ideal for items in high demand with limited supply, such as rare sports collectibles. They are also helpful if you don’t know what price to sell at. 
    • Buy It Now. Also known as fixed-price listings. This lets a buyer pay for something and have it shipped immediately. They don’t have to wait for an auction to end. Buy It Now is ideal for items people buy on impulse or where there is more supply than demand. 

    EBay accepts the following payment methods at checkout:

    • PayPal
    • PayPal Credit
    • Credit card or debit card
    • Apple Pay
    • Google Pay
    • Payment upon pickup
    • Escrow (select categories only)

    Shipping costs and speed

    Today’s buyers expect free shipping. To appeal to more buyers, consider incorporating this cost into your price tag. Drive even more sales by offering expedited shipping options.

    - The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify

    Free Guide: Shipping and Fulfillment 101

    From deciding what to charge your customers, to figuring out insurance and tracking, this comprehensive guide will walk you step-by-step through the entire process

    - The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify

    Return and exchange policies

    Offering 30-day returns is a standard eBay best practice. Though other options are available, this policy is the most consistent with eBay buyer expectations. Offering free returns can further reassure customers about shopping with you, leading to even more sales.

    All of this information is presented prominently to eBay shoppers—there is no “fine print”—so work hard to align your listings to the platform’s expectations in order to be competitive.

    Be friendly, responsive, and professional at all times

    EBay shoppers are invited to rate their experience with sellers by leaving feedback. Ensure you receive positive feedback for every transaction by:

    • Making sure your products meet the expectations you’ve set
    • Responding quickly and professionally to buyer questions or concerns
    • Shipping purchases quickly and efficiently
    • Setting fair shipping and handling prices

    An accumulation of positive feedback can drive sales and build shopper trust; repeated instances of negative feedback damage your reputation and may lead to reduced selling limits or undesirable repercussions from eBay. Sellers with lots of negative feedback also appear less frequently in search results.

    ebay starz

    Always provide a positive shopper experience, great customer service, and buyer support, and respond promptly to eBay messages you receive in your Shopify account. Over time, your hard work will pay off with more sales.

    Differentiating your brand on eBay

    You’ve published your inventory on eBay and optimized your listings, and shoppers are buying from you. You’re officially an eBay seller. 

    Let’s look at a few more strategies you can employ to boost sales.

    Open and customize an eBay Store

    EBay Store subscribers can access a number of useful tools to help distinguish their products. Personalizing your eBay profile and seller ID are small, easy ways to elevate your brand professionally. EBay Store subscribers enjoy:

    • Lower selling fees
    • Increased visibility in search results
    • Discounts on eBay-branded shipping supplies
    • Control over their own branded or unbranded store pages

    ebay store page

    Opening an eBay Store is a good way to expand your branded eBay presence, especially if you establish a look and feel consistent between your store and your individual product listings.

    Deliver a branded shipping experience

    You can build trust with your customers and encourage repeat business by professionally branding your fulfillment experience. Keep these best practices in mind to become the “seller of choice” for your customers:

    • Deliver purchases promptly.
    • Avoid canceling orders whenever possible.
    • Consider investing in branded shipping supplies to give your order a professional look.
    • Deliver a clean, orderly, impressive fulfillment experience.
    • Request honest feedback from your buyers.

    Follow these practices and you’ll be rewarded with shoppers that look to your listings first in their search results or even bookmark your eBay store and come to you directly for future purchases.

    Use Promoted Listings and Promotions Manager

    Promoted Listings is a simple tool used by eBay sellers to get their products noticed by more people. It improves your placement in search to reach more buyers and drive more clicks. Many sellers say they’ve seen a 30% increase in visibility by using Promoted Listings. All eBay Store subscribers are eligible for this service.

    Sellers using Promoted Listings pay only for the service when an item sells. Promoted Listings users also enjoy access to additional tracking tools to help them adjust campaigns and maximize sales.

    promotions manager

    Promotions Manager helps you create even more unique offers that move inventory and encourage purchases. Through Promotions Manager you can provide:

    • Discounts based on order size
    • Buy one, get one free offers
    • Sale events
    • Shipping discounts
    • Codeless coupons

    Sellers using Promotions Manager have seen sales increase by as much as 11%.

    EBay Guaranteed Delivery

    EBay Guaranteed Delivery (EGD) is a program offering shoppers guaranteed rapid delivery times without impacting participating sellers.

    For listings to qualify for EGD, sellers must offer same-day or one-day handling. EBay calculates the delivery date, then provides a guarantee to shoppers that their purchase will arrive on time. Research shows that shoppers buy first from merchants who deliver their orders in the three days or less promised by EGD.

    To qualify for EGD, sellers must complete a minimum of 100 transactions per year and have a late-shipment rate of less than 5%. Participating sellers are required to provide accurate handling times and upload on-time tracking information for their buyers.

    The boost in visibility and sales offered by EGD easily offsets the additional work and promptness requirements.

    Global Shipping Program

    EBay’s Global Shipping Program (GSP) is an easy way to put your products in front of shoppers around the world. 

    Sellers using GSP don’t have to worry about any of the logistical details involved in shipping globally. Instead, when an eligible item is purchased from abroad, sellers ship the parcel to eBay’s global shipping center, located in Kentucky, and eBay professionals do the rest, forwarding your delivery to its international destination and completing all required paperwork.

    Shoppers love this option, not only because there are no surprise delivery fees, but also because clear end-to-end tracking details are provided for all shipments, letting them keep an eye on their order throughout its entire journey.

    EBay sellers can opt individual listings into the Global Shipping Program or include it in their shipping policy by default, ensuring international shoppers receive quick and easy delivery of all listed items.

    What not to do on eBay

    So far, we’ve looked at what to do to be a successful eBay seller. But there also are a few things you should be sure not to do. Many of these actions can result in selling penalties and can create bad experiences for eBay shoppers, so avoid them whenever possible.

    EBay works hard to attract buyers onto its platform and make sure they’re able to find and easily purchase exactly what they’re looking for. These rules are designed specifically to ensure the eBay customer experience is top notch and the selling experience for merchants is fair.

    Don’t include contact information or external links in listings

    Avoid providing details that can be used to contact you outside of eBay. Buyers and sellers can only be protected when they transact through eBay, so eBay disallows the following:

    • Including your phone number in listings or eBay messages
    • Including your email address in listings or eBay messages
    • Including your business address in listings or eBay messages
    • Posting any of the above anywhere else on eBay or in listing images
    • Encouraging shoppers to contact you outside of eBay messages
    • Using your phone number, website, or email address as your eBay ID

    In most cases, think of your entire eBay presence, including your item descriptions, as an eBay-only zone. Listings containing links to external websites or addresses may automatically be removed and your selling privileges could be suspended.

    Don’t create misleading listings or listing titles

    Include appropriate keywords that apply to your products in your listing titles. Avoid using irrelevant keywords in an attempt to appear more frequently in eBay search. Shoppers don’t click on listings for products they didn’t intend to search for, and engaging in this practice—often called “keyword spamming”—can reduce your eBay search visibility over time.

    Represent your products accurately and completely in your descriptions and images, and include any applicable caveats or negatives. Provide your buyers with the data they need to make an informed purchase. Leave them satisfied and happy to provide positive feedback about their experience.

    Don’t neglect customer service requests

    Respond promptly to buyer refund and return requests. Putting off (or ignoring) a request can be detrimental to your business—your visibility could suffer or you may experience selling restrictions.

    It can be frustrating when shoppers ask for a refund or open a case with eBay, but by addressing customer service requests promptly and professionally, you ensure high levels of buyer satisfaction and long-term success.

    Don’t regularly cancel orders

    From time to time you may experience inventory problems and have to cancel orders. You should not allow this to become a regular practice. In cases when you can’t fulfill an order promptly, contact your buyer immediately to ask how they want to proceed. Let them know you can cancel and refund their order.

    Sellers who repeatedly cancel their orders will have their selling abilities limited and may be banned from eBay indefinitely. While mistakes happen, eBay needs to make sure its customers walk away with the best experience possible, every time. The more positive experiences shoppers have, the more buyers there will be to purchase items on eBay—including yours.

    Start selling on eBay today

    It’s clear that eBay is a good place to build awareness for your products. The platform reaches over 158 million people, sporting brands like Lululemon, Nike, and more. But selling on eBay also has a few drawbacks, like fees and no customization options. 

    If you want to sell on eBay, start by creating your own Shopify store. Then connect the two platforms together. This way, you can list products quickly, manage inventory better, and make more sales. 

    Happy eBay selling!

    Illustration by Pete Ryan


    Selling on eBay FAQ

    How do I sell on eBay for the first time?

    1. Decide if you should sell on eBay.
    2. Create an eBay account.
    3. Connect eBay to your Shopify store.
    4. List your inventory as products on eBay.
    5. Make sales.

    Is eBay still free to sell?

    If you are a casual seller and list under 250 products per month, you don’t pay a listing fee on eBay. You can pay up to 12.55% of the total sale price once an item is sold, depending on the product category you are selling in.

    What are the advantages of selling on eBay?

    • Online shoppers trust eBay.
    • You can auction items versus selling at a fixed price.
    • EBay can help your products get found on Google.
    • Over 158 million people shop on eBay.
    • EBay offers shipping assistance.

    What’s the difference between Amazon and eBay?

    The two companies have different business models. Amazon acts as a retail store where you can sell items at a flat price. EBay operates like an auction house where buyers can bid on products. Amazon also uses third-party sellers to list products on its marketplace so shoppers have a huge inventory of products to choose from.

    This post is exclusively published on seobytech.com

    アマゾンは売り手から製品をコピーして、より安く提供し、独自のブランドを位置付けたと報告書は述べています

    This post is exclusively published on seobytech.com

    この記事は私たちから翻訳されました スペイン語版 AIテクノロジーを使用します。 このプロセスが原因でエラーが発生する可能性があります。

    ロイター機関によって明らかにされた文書は、 アマゾン インドの売り手の個人データを使用して その最も人気のある製品をコピーする低価格で提供する 、 そうするには 独自のブランドを位置付ける プラットフォーム上。

    00.com

    アマゾン の疑わしい戦略は 「プロジェクトソリモ」 、およびで構成されます 「Amazon.inからの情報を使用して製品を開発し、プラットフォームを利用してそれらの製品を顧客に配布します。」 レポートは言います。 彼らはまた、Amazonの上級副社長であるDiegoPiacentiniとRussellGrandinettiがこの計画を承認したと主張している。

    に含まれるドキュメント 完全なレポート それを明らかにするだろう ジェフ・ベゾス ‘会社は、インドでこの戦術を使用して、その市場での地位を獲得しました。

    Amazonは、最も要求された製品を特定するために、個人の販売データを収集していました。 後で、彼らは 同じメーカーに連絡した それは彼らを複製し、彼ら自身のブランド名で販売するためにそれらを生み出しました。

    一部の ソリモプロジェクト また、返品データと製品に対する否定的なコメントを分析し、それらの改善を実装することでした。 アマゾン 製造します。

    これらの「クローン」製品が提供されました 10〜15%安い売り手と直接競争する レポートによると。 これにより、Amazonに大きな利点がもたらされます。 そのアイテムはで上位にランクされました オンラインストアで検索し、競合他社を下位に残します。

    レポートは、例として、インドで非常に有名なブランドであるジョンミラーのシャツを引用しています。 アマゾンは彼の服をコピーした後、ジョン・ミラーの結果を2位または3位に表示し、アマゾンのシャツを支持することを計画しました。

    アマゾンにはすでに「コピーアンドセル」の歴史がありました

    NS プロジェクトソリモ ロイターの調査によって明らかにされた慣行は、以前の主張に追加されます:

    • 2018年 、 NS 欧州連合 を開始しました アマゾンに対する調査 この問題のために。 2年後、彼は同社のプラットフォームで最も売れている商品を複製したとして正式に非難しました。 直接的かつ不公正な競争 その関連会社のために。 ケースは解決まで未解決のままです。
    • 2019年ヤフーファイナンス 発表された研究 方法を示す アマゾン独自の製品 開発チームは、サードパーティのデータへのアクセスに関して「無料のビュッフェ」を用意していました。
    • 2020年には、 米国下院 また、そのような慣行を指摘しました。 しかし、その年の7月には、 ジェフ・ベゾス自身がすべてを否定した 独占禁止法の公聴会で、アマゾンで 「自社ブランド事業を支援するために販売者固有のデータを使用することは禁止されています。」

    アマゾンはすべてを否定します

    NS アマゾンのスポークスマン からの連絡 ザタカ ポータルは、通信社の報告を否定し、次のように述べています。

    「ロイターは文書や出所を私たちと共有していないため、記事に記載されている情報の信憑性などを確認することはできません。 これらの声明は事実に対応しておらず、実証されていないと私たちは信じています。」 メディアが引用したスポークスマンは言った。

    さらに、同社は、自社の店舗は売り手に優遇措置を与えておらず、 「Amazonのポリシーでは、自社ブランドの販売者を含む他の販売者の利益のために、販売者固有の非公開データを使用または交換することを固く禁じています。 」



    This post is exclusively published on seobytech.com

    How To Make And Sell Stickers Online In 2021

    This post is exclusively published on seobytech.com

    Do you remember being a kid and collecting stickers from bubble gum to put all over your binders and pencil cases?

    Stickers are still going strong and have become a popular way to start a small business. They’re currently a trending item on online marketplaces like Etsy and are a fun way to express your personality at a low cost.

    Unlike those bubble-gum stickers, the kind you can buy online now are high-quality, unique pieces of art that span every genre and style. Whether sticking on laptops, phone cases, or notebooks, there are many ways to use them to decorate everyday objects. During the VSCO girl trend that started in 2019, a reusable water bottle covered in cute stickers became a viral accessory.

    If you’re already an artist, turning your work into stickers is a simple process. And if you’re new, the barrier to entry is low—the only limiting factor is your creativity.

    Compared to other types of businesses, sticker shops are a relatively affordable and straightforward way to get into entrepreneurship. In this guide, we’ll go over why you should consider making stickers, how to design and print them, where to sell them, and some ideas for marketing them. We’ll also hear from two shop owners who have found success with their own sticker businesses.

    How to make and sell stickers online

    Why make stickers? 

    Stickers have endless possibilities. Any piece of art—whether an illustration, scripted letters, or a photograph—can be turned into a sticker. You can make any size or shape, and add special finishes like clear backgrounds or holographic glitter effects.

    If you want to make and sell stickers online, there’s definitely a market for them. According to eRank, which tracks trending items on Etsy, “stickers” was the 11th-most-searched item on the marketplace in September 2021. 

    If you’re already an artist, turning your work into stickers is a simple process. And if you’re new, the barrier to entry is low—the only limiting factor is your creativity. Stickers are used to express individuality and different interests, so you’re bound to find a buyer for whatever style you make.

    Ilona Lin is the owner of Milkteanco, a sticker shop featuring adorable, kawaii-style designs. Ilona was working in sales before she finally decided to pursue her love of art and open a sticker shop full time.

    “Hitting a sales quota hardly quenched my thirst for creativity,” she says. Ilona started her shop during COVID, while everyone was stuck inside. “I saw so many inspirational videos and stories of people starting their own business from home, and it hit me that I now have the time and the passion for it.”

    From a business cost perspective, the materials to make stickers are more affordable than other goods you can make, and require little storage space for inventory. If you’re using a third-party printing service, stickers cost less than $1 each for small batches, and even less if ordering in larger numbers. If printing at home, stickers can be made to order, avoiding waste and overstocking issues. Shipping is simple too, with only a small rigid envelope being needed for most orders.

    📚Resources

    How to design stickers to sell

    The hardest part of starting a sticker business is deciding exactly what your stickers will look like. With so many possibilities, your first challenge will be narrowing down what your brand and style are and then figuring out how to optimize them as stickers.

    Find your niche and get inspired

    With so many sticker shops already out there, you need to discover your own unique aesthetic. 

    Ilona was inspired by her cat, Milkie, and created a cute cartoon version of him that she remixed into different designs.

    Photo courtesy of: Milkteanco

    Christine Lee is the owner of Created by Christine. She chose to create stickers full of positive vibes and inspirational quotes. She also gets ideas from her day job as a first grade teacher, and makes stickers for fellow educators.

    “Positivity is a big thing about me, and it’s like my centre of gravity in my classroom, so I’m always, like, pulling out positive quotes,” she says.

    Think about what you already like drawing or creating, as well as your own identity and personality.

    Consider:

    • Your hobbies and interests
    • Your favourite artistic styles
    • Communities you belong to
    • What you find inspirational
    • What messages or symbols represent your personality

    Consider scalability, too. If your niche is too small, there will only be a small pool of customers who will want to buy your stickers.

    You can also browse other sticker shops for inspiration, but never copy someone else’s work. Having unique work will help your business stick out and draw in customers.

    Create your art 

    The drawing method that both Ilona and Christine use is an iPad and the app Procreate, an art program designed specifically for tablets. It works perfectly with an Apple Pencil, letting you draw, color, and texture anything you want to create. You can also download new brushes, either for free or for a fee, to expand what the app can do.

    Although Procreate is a common choice, any digital art program, such as Adobe Photoshop or Illustrator, or a free program like GIMP, can be used to create stickers.

    A sticker that says 'To do: take attendance.'
    Photo courtesy of: Created By Christine

    You can also scan non-digital art to a computer program to turn into stickers.

    The most important thing is that any art you use should be at least as large as you’re planning to print it in its final sticker size. It should also be a minimum of 300 dpi (dots per inch) and saved as a CMYK file to ensure the final product is the same quality and colors as your design.

    Lastly, if you’re planning on doing individual stickers that aren’t a simple square or circle, you need to have a clear, defined border, so either the printer or your at-home cutting machine will know where to cut the edges of the sticker. Many people choose to draw a white border around their designs, but you can experiment with different colors.

    📚Resources

    What types of stickers can I make?

    Stickers can be printed with many different finishes and cuts. Deciding these details early will help you create your designs.

    Different ways to cut a sticker

    There are two main cuts for stickers: die cut and kiss cut.

    • Die cut stickers are cut to conform to the exact shape of your sticker. This could be as simple as a circle or square, or as complex as a wiggly blog or the delicate leaves of an illustrated plant. With this method, both the sticker and its paper backing are cut into the same shape.
    • Kiss cut is when the cut is made through the top sticker layer but not the paper backing. When the sticker is removed, the backing and a border remain behind. This method can be used to make sheets of stickers containing multiple designs.
    A sticker sheet of spooky designs.
    Photo courtesy of: Milkteanco

    Types of sticker finishes

    Stickers can have a different look and feel depending on what they’re printed on. 

    The most common types include:

    • Glossy paper or vinyl
    • Matte
    • Holographic
    • Mirrored
    • Holographic glitter
    • Prismatic
    • Clear

    Your stickers will look different printed on different materials. For example, fine detail may look better on a matte sticker, and holographic stickers work better with bolder designs. You may want to experiment with different finishes before committing to one for any given sticker.

    - How To Make And Sell Stickers Online In 2021

    Free Video Series: Ecommerce Inspiration

    Feeling uninspired? Watch some of the world’s most successful entrepreneurs share their best advice for new business owners.

    - How To Make And Sell Stickers Online In 2021

    How do I make stickers to sell? 

    You have several options for how to create your stickers. Some people do it all at home from start to finish, while others have a professional printer create their stickers. There are also online dropshipping companies that do all the work for you.

    Each method has pros and cons that we’ll cover here.

    How to print stickers at home with a Cricut

    Ilona prints all her stickers at home using a color printer and a Cricut cutting machine, which is like a primer with a blade that can cut precise shapes out of paper and other materials.

    To print the stickers, you’ll need to get adhesive sticker paper, which can be found at craft stores, office supply stores, a specialty retailer like OnlineLabels.com, or on Amazon. Make sure whatever sticker paper you get works with your type of printer, whether inkjet or laser. 

    Sticker paper comes in different finishes like matte, glossy, or holographic. Which one you choose will depend on your aesthetic preferences. A popular option is to print on matte paper, which is the most cost effective, then apply a sheet of self-adhering laminate for a glossy finish. This method not only adds shine, but adds a layer or protection to make the sticker water- and weather-resistant.

    The printed sheet is then placed in a cutting machine, such as a Cricut or Silhouette, which cuts around the stickers to make the final product. 

    Ilona said she prefers this method because she can create stickers on demand instead of keeping an inventory of stickers she may or may not sell. That also allows her to have more designs on offer because she doesn’t need to make a large batch every time she adds something new to her shop.

    “I’ve tried outsourcing with a printer and a supplier, but in my experience, I have way less control and quality,” she says.

    The downside of printing at home is that it can take a lot of trial and error to get everything just right—from making sure the print quality is correct to calibrating the cutting machine. That means a lot of time and materials spent before you have stickers you can actually sell.

    Printing stickers with StickerApp or Sticker Mule

    The second option for printing stickers is paying a company to do it for you. There are several major online companies, such as StickerApp, Sticker Mule, and Sticker Giant. You can also look for local printers that may have better deals and faster turnaround times.

    With these services, you upload your artwork outline and the company prints, cuts, and mails you the finished stickers. These stickers are high-quality, can come in a range of finishes, and take out the guesswork of calibrating a cutting machine and printer on your own. It’s also a sensible option if you’re doing a high-volume of orders and don’t have the time to print them by yourself or you don’t want to invest in equipment to print at home.

    This is the method Christine uses now that she’s doing a higher volume of sales. She started her business by printing at home, but now uses a variety of third-party printers to print large quantities of stickers.

    “In the beginning, when I received an order, I could just make it,” she says. “The business grew over time, and it was getting a little bit hard to manage all that, so I did slowly transition.” 

    A sticker that says 'trust the process.'
    Photo courtesy of: Created By Christine

    The downside of using a printing company is that you won’t know what the final product will look like until you get it, so if you don’t like how your sticker turned out, you’re stuck with it. It also means paying for batches of stickers up front. With these printers, the cost per sticker scales with the quantity order, so you pay less per sticker the more you order. That leaves you deciding whether to order a lot of stickers you may not sell at a lower cost per sticker, or pay more per sticker and get a more manageable amount.

    If you want to try a sticker printer, see if they offer a sample pack so you can compare their various sticker types.

    Printing stickers with dropshipping

    The last option for printing stickers is using a dropshipping service. Shopify apps like Printful or Printify let you upload a design and they take care of the rest, from printing to cutting to sending orders directly to your customer. It takes a lot of work off your hands, but also leaves you with less control, because you don’t get to see the sticker yourself. If you choose this option, make sure to order a sample so you can review the finished product.

    There are also dropshipping art marketplaces like RedBubble and Society6, which we’ll get to in the next section.

    ​​📚Resources

    How do I sell stickers online?

    When you’re ready to set up shop, you have a few options for where to actually sell your stickers. You can set up your own standalone online store, sell on Etsy, or use a dropshipping marketplace like Redbubble. Here’s what you need to know about each one.

    Selling stickers on Etsy

    Etsy is a marketplace for crafters and vintage shops, where you can find a lot of stickers for sale. 

    When you sign up for Etsy, you get a standard storefront you can list your products on. The advantage is that Etsy has a built-in base of customers who browse the site for new goods. People are already searching Etsy for stickers, so if you optimize your product pages, there’s a chance for potential customers to easily find your stickers.

    But Etsy comes with fees. Each new product added will cost you a $0.20 listing fee that renews at a set time. Then, when a sale is made with a basic account, Etsy takes a 5% commission, then charges a further fee for the transaction. When you’re selling stickers that may only cost a few dollars to begin with, the fees add up quickly and cut into your profit.

    While Etsy is simple to set up, you also have very few customization options to make your shop stand out from others, so having great product descriptions, optimizing your listings, and having high-quality product photos will be key to succeeding.

    Both Christine and Ilona started their shops on Etsy, as many sticker sellers do.

    “Etsy would be an option to start for beginners who are maybe having a small amount of listings, or are just kind of feeling it out,” says Christine.

    Ilona said that Etsy is a good way to test out your business, see if there’s a demand for your products, and build a customer base.

    Both women now operate standalone shops on Shopify in addition to keeping their Etsy listings running as an alternative sales channel.

    📚Resources

    Selling stickers on your own website using Shopify

    Building your own ecommerce website lets you take full control of the process—including  the design, the domain, the marketing, and running sales and promotions. It lets you truly build your brand from the ground up and make all the decisions about how your customers interact with your shop.

    With Shopify, you pay a monthly fee for your account, depending on which plan you choose. 

    You won’t pay fees on individual sales until you reach $1 million in sales—which is a whole lot of stickers!

    If you’re making the switch from Etsy, you can migrate your products, sales information, and customer database to Shopify by downloading your Etsy data.

    “For Shopify, what I find really, really helpful is that I can build my own standalone store with my own domain name that I can customize and manage how I see fit,” says Ilona. “There’s so many really gorgeous, professionally designed templates that I use.”

    The challenge with your own site is you’ll need to take control of marketing, which you can do using social media, working with influencers, or with tools like SMS or email marketing.

    For ideas, check out Milkteanco on TikTok and Instagram, as well as Created By Christine on TikTok and Instagram.

    Many sticker shops operate on both Shopify and Etsy to diversify their sales channels and gain the benefits of both platforms.

     


     

    Selling stickers on a marketplace like Redbubble

    Websites like Redbubble or Society6 let you upload your art, and when a customer purchases something, the website prints and ships the product for you.

    It’s a very no-fuss way to sell your sticker designs without worrying about running a business, doing marketing, or dealing with customers. 

    The downside, of course, is you have very little control over the process and don’t actually create the finished product yourself. This makes sense if you’re looking for a simple side hustle that generates passive income, but the potential for profit is also lower. Because the website takes care of most of the process, your profit will only be a small fraction of the sale price, and because stickers are typically inexpensive, your profit per sale might only be $0.50. 

    But on the other hand, these sites let you put your design on a number of template products, including art prints, mugs, t-shirts, and phone cases, without you ever having to source these products yourself.

    These marketplaces could be a good way to test a design or two to see if they generate interest. To really scale your business, though, you’ll want to move to your own website so you’ll have the most flexibility and revenue opportunities.

    How to price stickers for sale

    It’s hard to put a price on art, especially art you’ve made yourself—but you’re going to have to do it now!

    Stickers sold online typically range from $2 to $6, but can be sold at higher prices for larger or more complex designs. It’s a good idea to look at other sticker shops and compare their prices and sticker sizes to your own to get a general idea of how to price your collection competitively.

    You also need to take into consideration the cost of your materials, your labor, and your packaging. Also consider your experience and artistic talent—are you new or well established? If you’re just starting out, look to the market to ensure your prices are staying within an established range.

    “I made a whole spreadsheet of everything, like all the costs of all the materials, and also making sure my labor and time was paid, along with shipping,” says Christine.

    Christine’s stickers average $3.50 each, but that may not be the right price for you. Take stock of all your costs before setting a price to make sure you come out on top.

    How to ship stickers

    One of the best things about selling stickers is that they’re a breeze to ship. For an average order, all you’ll need is a stamp, which also keeps shipping costs low for customers. 

    Some customers may want tracking or speedier delivery, so Christine also offers first-class priority shipping as an option.

    To send stickers, it’s best to look for rigid mailers that won’t bend and damage your stickers, or envelopes that include rigid cardstock inside. Some sellers also place a Do Not Bend sticker on the envelope.

    Sticker shops are also known for creating fun packaging that looks like a beautiful gift when it arrives at your customer’s door. It’s not uncommon to include a short, handwritten thank you card or a branded sticker with an order. Some people also get creative with packaging, like branded tissue paper, but you need to keep your costs in check. There’s no point in having beautiful packaging if it eats away all your profits.

    Ilona packages her orders with adorable custom wrapping and stickers. This makes her deliveries memorable and special and keeps her customers coming back for more. But she also orders supplies in bulk to keep costs down, and keeps a budget sheet to make sure she’s not overspending.

    “I used to upgrade and change the packaging every other month to make it interesting, but I’ve since stopped doing that because I realized that it’s not really cost efficient for me,” she says.

    You’re ready to go!

    By now you’ve learned everything you need to know to take your sticker shop from an idea to an actual business. Stickers may be a small product, but shop owners know it still takes plenty of time and hard work to make a business successful.

    It’s a great business if you want to start small and grow, adding new designs and refining your art while building loyal customers.

    Christine, who operates her sticker shop after long days teaching, still finds joy in sharing her art. “Even on the hardest days, I just think about how my designs and my creations are being shared with the world,” she says.

     

    Making and selling stickers FAQ

    How do I make stickers with a Cricut?

    To make stickers with a Cricut, first, print your designs on sticker paper. Then, using the Cricut’s software, define the cut line for your stickers. Then, run the Cricut to cut out the individual shapes.

    How do I make vinyl stickers?

    Vinyl sticker paper can be bought online, at craft stores, or at office supply stores for printing stickers at home. Or, you can order custom vinyl stickers from a printing service.

    How do I make stickers at home?

    To make stickers at home, print your designs on a color printer onto sticker paper. Then, either by using a cutting machine like a Cricut or Silhouette, or by cutting them by hand, cut out the individual shapes.

    How do I print stickers?

    To print stickers, you need to purchase sticker paper, either online, at craft stores, or at office supply stores. Make sure you get the right type of paper for your type of printer. You can also use a service like StickerApp or Sticker Mule to print the stickers for you.

    Feature image by Dan Page



    This post is exclusively published on seobytech.com

    ドロップシッピングを活用する-1688年からWooCommerceにドロップシッピングする方法は?

    This post is exclusively published on seobytech.com


    1688年からWooCommerceにドロップシッピングする方法

    1688からWooCommerceにドロップシッピングする方法は?

    1688からWooCommerceにドロップシッピングする方法は?

    ced-pdf-title-image

    時間が足りませんか? メールでブログのPDFを入手してください。

    シェアポスト

    今すぐプレイ


    player line - ドロップシッピングを活用する-1688年からWooCommerceにドロップシッピングする方法は?

    1688年からWooCommerceにドロップシッピングする方法を知りたいですか?
    ドロップシッピングの方法を始める前に、ドロップシッピングとは何かを知ってみましょう。

    ドロップシッピングは、新しい起業家にとって最もアクセスしやすく、優れたビジネスモデルの1つです。 これは、店舗が商品の在庫を保持しないフルフィルメント方法です。 ストアはサードパーティからアイテムを取得し、ドロップシッピングモデルを使用して消費者に直接出荷します。 その結果、売り手は製品を直接取り扱う必要はありません。 マーチャントは、高額のスタートアップ資金を必要とせず、事前に在庫を準備する必要もないため、ドロップシッピングモデルを好みます。 柔軟性があり、管理が便利です。 したがって、ドロップシッピングは世界で最も成長しているビジネスの1つになっています。

    1688は、Alibabaと同様のB2BディレクトリであるAlibabaの子会社です。 これにより、バイヤーは中国の工場、卸売業者、貿易会社にアクセスできます。 マーケットプレイス1688は主に国内貿易のために作成され、アリババは国際ビジネスを扱っています。 マーケットプレイスは、AlibabaやAliExpressと比較して安価な製品を提供しています。 より安価でより良い製品を国内市場に提供することは、コストを大幅に削減するのに役立ちます。

    1688ドロップシッピング–機能していますか?

    1688年にドロップシッピングがどのように機能するかを知ることは不可欠です。 各ステップを実行して、ドロップシッピングをよりよく理解しましょう!

    ソーシング

    最初のプロセスは、購入する必要のある製品を調達することです。 1688マーケットプレイスには、さまざまな製品があります。 ただし、プロセス全体を通じてガイドと支援を行うエージェントが必要になります。

    サンプル購入

    製品を調達したら、今すぐサンプルを入手する必要があります。 サンプルについてサプライヤーと連絡を取るようにエージェントに依頼してください。 サンプルを評価し、プロセスを進めます。

    品質検査

    ドロップシッピング事業全体は、製品の検査に依存しています。 したがって、注文した製品の品質を検査し、高品質の製品が顧客に届くことを確認してください。 そうでなければ、それはあなたの商号と成長を妨げる可能性があります。

    交渉

    製品の価格を交渉し、最良の価格でそれらを入手してください。 1688はAliExpressと比較して手頃な価格で製品を提供しています。

    運送

    中国のほとんどの企業は中国の配送方法を使用しています。 したがって、1688からの送料は無料ではないため、送料の全額を知る必要があります。 配送方法を追加する場合は、事前に代理店に連絡してください。 これに加えて、より速い配送方法を選択して、製品が標準の配送よりも早く届くようにすることができます。

    ストレージ

    貨物が送られるとすぐに国際的な許可を得てください。 その間、通関手続きができるまで保管を手配してください。 そのため、お客様の住所に貨物を保管することをお勧めします。

    梱包

    製品が倉庫に到着したら、必要に応じて再梱包してラベルを付けることができます。 ラベルが貼られたら、国内または海外に発送できます。

    これで、1688マーケットプレイスのソーシングプロセス全体を十分に理解できました。 1688年からの調達が良い選択肢である理由を知っていればそれは良いことです。

    1688年からのソースの理由

    • 市場には かなりの数のサプライヤー
    • 1688は手頃な価格で製品を提供しているため、 簡単購入 国内市場向け。
    • 1688年の製品をまとめて調達し、お楽しみください かなりの利益率

    1688からWooCommerceにドロップシッピングする方法は?

    体験できます 製品の完璧な輸入 あなたの店をWooCommerceに接続することによって1688.comから。 OTcommerceからOTキーを購入する必要があります。 OTキーを使用すると、淘宝網、1688、およびTmallからも製品をインポートできます。 CedCommerceのWooCommerce用1688インポーター、を使用して1688からWooCommerceに製品データをインポートできます。 OTキー。 インポーターの独占的な機能は次のとおりです-

    WooCommerceの1688インポーターの機能

    • 高度なフィルター設定– これにより、商品の価格を設定したり、キーワードを使用したり、ストアでの商品の在庫を確認したりできます。
    • カテゴリベースのフィルタ– カテゴリごとに製品をフィルタリングできます。
    • 価格マークアップ– あなたはあなたの製品の完璧な価格設定を理解しています。 このチャンスを利用して、マージンを固定量または倍数ずつ増やしてマージンを最大化します。
    • さまざまなフィルターを使用して製品をインポートする– さまざまなフィルターを使用し、選択したフィルターに従って製品をインポートします。
    • 現在のステータスの前提条件– 拡張機能に必要なすべての情報が、現在のステータスとともに表示されます。

    要約すると、あなたはから製品をインポートすることができます 1688年からWooCommerceへ WooCommerceインポーターの助けを借りてすぐに。 したがって、ストアをWooCommerceに接続して、シームレスなインポートプロセスを開始してください。

    This post is exclusively published on seobytech.com

    WooCommerceストアのローンチ後のトリックで成功をマークしてください。

    This post is exclusively published on seobytech.com


    woocommerceストアのローンチ後の戦略。

    ホリデーシーズン中のWooCommerceストアのローンチ後の目標を破るトリック。

    ホリデーシーズン中のWooCommerceストアのリリース後の目標を破るトリック。

    ced-pdf-title-image

    時間が足りませんか? メールでブログのPDFを入手してください。

    シェアポスト

    今すぐプレイ


    player line - WooCommerceストアのローンチ後のトリックで成功をマークしてください。

    真新しいWooCommerceストアを立ち上げ、ホリデーシーズンに向けてビジネスを成長させる方法を見つけるためのさまざまな方法を探していますか?
    ウェブサイトはオンラインカスタマーエクスペリエンスの中心であり、新しいウェブサイトまたは更新されたウェブサイトを持つことは顧客との対話にとって重要ですが、訪問者に可能な限り最高のオンラインエクスペリエンスを提供するために実行できる多くのアクションの最初のものにすぎません。
    私たちはもはや「設定して忘れる」ウェブサイトの時代には生きていません。サイトが稼働したら、オンラインエクスペリエンスを向上させる方法はたくさんあります。 WooCommerceストアのローンチ後の戦略をいくつか紹介します。 新しいWooCommerceストアがこのホリデーシーズンに引き続き好調であることを確認します。

    eコマースの進歩を成功に変えるための発売後の戦略。

    • まず、製品の品揃え:

      小売業の最も重要で困難な側面の1つは、製品の品揃えを正しくすることです。 優れた商品ミックスを作成するには、芸術と科学の両方が必要です。 データが必要です、 顧客とトレンドを完全に認識し、 加えて、彼らが望むものへの先見性と直感。 各店舗は独自のものであるため、万能の商品品揃え戦略などはありません。 ただし、いくつかの一般原則があります 正しい製品構成を決定する際に留意すべき点。

      • 商品の商品カテゴリ。
      • 製品の属性を管理します。
      • 新しい製品タイプを予測します。

    発売後の成功のためのデジタルマーケティングの秘訣。 デジタルマーケティングの秘訣。

    • 第二に–デジタルマーケティング:

      コンテンツの作成—コンテンツの公開—コンテンツの繰り返しの増幅! -考慮されるすべてのもの-は、デジタルマーケティングの全体的な前提です。 さらに、ソーシャルメディアマーケティング、ブログ、検索結果の最適化、テキストメッセージング、オンライン広告、電子メールマーケティング、アフィリエイトマーケティングなど、デジタルマーケティングの取り組みにより、顧客にさらにパーソナライズされたエクスペリエンスを提供できます。

        • KPI(主要業績評価指標)の組み立てとレビュー
        • 販売とファネル分析。
        • トラフィックレポートとソース。
        • キーワードの有効性。
        • 電子メールのトラフィックと変換。

    あなたの店の立ち上げ後の成功のためのコンテンツマーケティングテクニック。 コンテンツマーケティング手法。

    • 第三に-オーダーフルフィルメント:

      競争力を維持し、消費者の忠誠心を維持するために、eコマースビジネスには強力な小売注文履行計画が必要です。 基本的に、オーダーフルフィルメントとは、トランザクションから始まり、顧客への配達で終わるプロセス全体を指します。 確かに、から オンライン注文の受け取り、処理、梱包、選択、および顧客への発送、成功する注文処理は、eコマースWebストアの注文処理段階を完了するためにサードパーティに依存しています。

        • 注文機能を確認します。
        • 問題のトラブルシューティングを行います。
        • ドロップシップベンダーと一緒にフロアを上げてください。
        • カードの支払いをクロスチェックします。
        • 送料の更新を考慮に入れてください。

    あなたの店のローンチ後の成功のためのSMART目標。 あなたの店のためのSMARTの目的。

    • その他のeコマースオペレーション:さらに、ローンチ後、次のことが重要です。 既存の機能の有効性を評価する WooCommerceストアのローンチ後の戦略を使用したスト​​アの場合:
      • 新しい慣行とテクノロジーを特定します。
      • マーケティングおよびプロモーションキャンペーンを開始します。
      • 競争力のある調査を実施します。
      • 重要な洞察と推奨事項を提供します。
      • 定期的なUI / UX分析を実施します。
      • 既存のサイトのテストとレビュー。
      • サイト全体のユーザビリティを評価します。
      • 製品の品揃えと購入を確認します。

    ローンチ後のビジネスの成功のための製品の品揃え。 あなたのビジネスのための製品の品揃え。

    • 最後に–プロジェクト管理:
      • どうしても、あなたのビジネスは、市場の要求の変動性に関して順応し、うまく機能することができなければなりません。 本質的に、スムーズな流れを確保するには、次のことを考慮してください。
        • 調整:サイト全体のさまざまなアクティビティ。
        • 実施:定例会議。
        • スケジュール:リソースとフォローアップ。
        • プロジェクトの状況を定期的に伝えます。

    CedCommerceは、デジタルニーズに対応する包括的なソリューションを提供しました。

    その結果、多くのブランドがビジネスモデルを確立、実装、および維持するのを支援するCedCommerceは、すべてのeコマース要件のワンストップショップです。 加えて、 デジタル機能の組み合わせ Cedの目的は、グローバル規模のeコマースにより、ビジネスモデルに最高のサービスと高性能のマーケットプレイスソリューションを提供することです。

    したがって、店舗のセットアップから製品フィードの管理、コンテンツマーケティング、デジタルマーケティング、24時間年中無休のエキスパートサポートのセットアップに合わせた最適化まで、本格的なデジタルソリューションを体験してください。 詳細については、今すぐWhatsAppまたはSkypeでスペシャリストにお問い合わせください。

    This post is exclusively published on seobytech.com